Cassidy Bayou Rice

Working with a team of undergraduate students at Mississippi State University, Connor helped create a marketing plan for a value-added rice product, Cassidy Bayou Rice. The product stands out in a saturated rice market by using eco-friendly production methods and having the highest possible amylose and antioxidant contents. While the team worked together to create the marketing plan, Connor completed all writing and design work for the executive summary and PowerPoint presentation. The marketing plan was submitted for the 2018 National Agri-Marketing Association student competition.